Earlier this week I was on a call with my Fiercely Aligned Mastermind and we were talking about “marketing”.
As soon as the “m” word left my mouth, I could see tension rise up in their shoulders and clench in their jaws. They started listing all the things they should be doing and I could feel the heaviness set in.
I’m curious, how does the word “marketing” feel for you?
I’ve been coaching holistic entrepreneurs for a decade and what I love most is that people get into this work because of a true desire to help others. It’s not just a job, it’s a calling. And for many folks, it was your intuition that brought you here.
And then… as soon as it comes to business and marketing, it’s like that same energy goes *poof* out the window. And suddenly, you’re looking for something outside of yourself to give you certainty.
This is why we need to talk about safety vs. security.
The way I define them are as follows:
Safety: trust in what is seen.
Security: trust in what is unseen.
I share more about this in this video here.
Having your own business and being an entrepreneur means you are putting yourself out there for the world to see. And it is a vulnerable experience that requires you to risk failure, rejection, and judgment.
If you have a not-so-great association with ‘marketing’, it means you’ll often default to someone/something outside yourself to bypass the uncomfortability of putting yourself out there. Please note– sooooo many heart-centered folks feel this when it comes to marketing. You are not alone.
This is why your newsfeed is filled with endless ads of 5-step processes, funnels, strategies to get exactly what you want– it makes your brain feel ‘safe’, but it might not actually be the most aligned path for you.
Yes– you absolutely want a strategy in how you run your business, but if that strategy isn’t sourced from you and your alignment, it will always feel ‘off’.
There is no perfect path in business (or life!), there is only *your* path.
This is why fostering a sense of security in yourself and your business is essential. Knowing, trusting, and following your alignment is the foundation. It requires you to trust in something deeper than a 5-step process.
It requires you to trust in yourself.
Alignment + Simple Strategy = Your Path
When you really get down to it, marketing is actually an extension of living your values. And for most heart-centered folks, it’s an extension of your value of connection and community.
As soon as I shared this with my mastermind group, the energy shifted and we were able to map out simple strategies that felt fully aligned. And instead of marketing being a list of things they should do, it became simple activities they were excited to do.
I fully believe there is a different way to work and it starts by living Fiercely Aligned.
I also know that saying this and experiencing this are two totally different things.
That is why I’m hosting a live event to help you map out your Fiercely Aligned Business Plan.
Our goal is simple– to help you source the magic that is already within you and create a simple path to make it real in your life now.
This one event will help you access the money that is hiding in plain sight in your business (literally thousands of dollars!) in a way that feels good.
